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Xanterra Parks & Resorts

Role: Client Strategy Director, Walden Hyde

 

Challenge: People go to America's national parks to get away from the daily grind. How do you share sustainability with these vacationers in a way that resonates ... and doesn't feel preachy? 

 

Solution: Tell stories that engage and inspire.

 

My Work:

  • sustainability sub-brand design and content strategy

    • ​way-finding and iconography system

  • brand guidelines, voice and tone

  • storytelling/copywriting and creative direction 

    • print assets and brochures

    • maps, signage, and in-room touch points 

    • annual sustainability report

  • client presentations, care and project management

Check out the portfolio

  

Project 04
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