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Xanterra Parks & Resorts
Role: Client Strategy Director, Walden Hyde
Challenge: People go to America's national parks to get away from the daily grind. How do you share sustainability with these vacationers in a way that resonates ... and doesn't feel preachy?
Solution: Tell stories that engage and inspire.
My Work:
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sustainability sub-brand design and content strategy
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way-finding and iconography system
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brand guidelines, voice and tone
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storytelling/copywriting and creative direction
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print assets and brochures
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maps, signage, and in-room touch points
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annual sustainability report
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client presentations, care and project management
Check out the portfolio.
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