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Klean Kanteen

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Role: Client Strategy Director, Walden Hyde

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Challenge: In a sea of water bottle companies, Klean Kanteen needed to stand out from the competition.

 

Solution: A strategic brand platform that placed Klean’s “good” front and center.

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My Work:

  • consumer insights

  • brand voice, tone, and content strategy

  • brand platform and guidelines

  • copywriting

  • digital strategy, IA and UX

  • strategic creative direction on

    • workbooks/lookbooks

    • ad campaigns

    • packaging IA, taxonomy and design

    • photography and video

  • client presentations, care and project management

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Check out the full portfolio!

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Bonus: Daisy May and I got to be models. Photo Credit Woods Wheatcroft for Klean Kanteen. 

Project 02
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