ELIZABETH TRAIN

Camber Outdoors

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Role: Client Strategy Director, Walden Hyde

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Challenge: Formerly the Outdoor Industry Women’s Coalition, Camber Outdoors wanted to reposition itself as a more dynamic and inclusive organization.

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Solution: An elegant new brand and strategic platform that conveys and helps realize the organization’s mission, vision, and reason for being.  

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My Work:

• consumer insights investigation and analysis

• brand guidelines

  • brand voice and tone

  • imagery guidelines and library

• content strategy and creation

  • messaging matrix

  • ​brand book

  • social media strategy

  • blog posts

• website​

  • digital strategy, IA and UX

  • copywriting

• strategic creative direction on

  • brand assets

  • print and trade show materials

  • ads​

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Check out the portfolio.

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Image Credit: Camber Outdoors