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Boulder B-cycle

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Role: Director of Community Engagement, Executive Director

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Challenge: You have nine months to build a brand, create a big community buzz, garner sponsorships, and launch a bike-share system in Boulder. Go!

 

Solution: Boulder B-cycle Launched on May 10th 2011 with 100 shiny red bikes and a community of supporters.

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My Work: ​

  • brand personality, voice, and tone

  • content strategy and creation across print and digital

  • creative direction on photo shoots and video production

  • Wordpress website

  • community engagement, PR, and social media strategy and execution

  • event planning, fundraising, and partnership building 

Project 01
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